All blog posts

Discover the 3 steps of behavioural targeting, and the advantages of using a CDP as a single source of all your customer data.

Behavioural targeting uses data from visitor interactions in your digital ecosystem to deliver relevant and personalised marketing communications.

The best win-back campaign examples to re-engage your lapsed customers and reduce customer churn. Boost retention rates with these best practices and strategies.

To avoid the risk of lost or blocked emails, marketers should prepare for Google and Yahoo’s email sender requirements which are being fully enforced in 2024.

Learn why clean customer data is integral to the development of artificial intelligence and machine learning in martech platforms.

Learn how AI accelerates every aspect of marketing automation, including speed, scalability, and personalization. Get started with AI for marketing automation.

Discover how to build an omnichannel marketing strategy, and the data and technology needed for scaling sustainable growth.

If you’re convinced by Klaviyo and looking to replatform, here are the steps for building your business case and getting executive buy in.

That’s the most common SMS marketing myth Ashley Ismailovski, director of email marketing at SmartSites, hears from clients. “To that, I always say, ‘How will you know if you’ve never tried?’ Just because you don’t personally like to receive SMS marketing campaigns does not mean that your customers won’t,” Ismailovski points out. “More often than […]