All blog posts

All blog posts articles

Ditch Mailchimp for Klaviyo

Klaviyo’s automated data collection makes it easy to understand your customers on a holistic level. Read how 5 brands succeeded by making the switch to Klaviyo.

Annie McGreevy
11min read
Email marketing
23 Jan 2024
How to create a newsletter: 10 steps to conversions

10 steps to create and optimise email newsletters for conversion – covering templates, design, personalisation, AI, subject lines and best send time.

Annie McGreevy
10min read
What is marketing automation? 4 reasons it matters

Marketing automation allows your business to use hyper-targeted, behaviour-triggered messages to reach the right people and drive more repeat sales.

Jax Connelly
9min read
Email marketing
18 Dec 2023
8 email click rate tactics to engage subscribers [+examples]

Reverse the unsubscribes! Start creating emails your audience can’t wait to open and click with these 8 steps to email subscriber success.

Annie McGreevy
14min read
Marketing automation KPIs: how to measure your success

Discover the metrics and KPIs that will set you up for Marketing Automation success as well as tips and tactics to drive continual improvement.

Jax Connelly
10min read
Email marketing
3 Nov 2023
Make your post-purchase emails count

Learn how to create automated post-purchase email flows that drive customer loyalty and maximise revenue.

SMS marketing
17 Oct 2023
Your holistic guide to SMS marketing

Your guide to a crawl, walk, run approach to SMS marketing strategy. Learn SMS marketing strategies from beginner to advanced.

Kaleigh Moore
19min read
Email sign up form ideas to grow your list

Learn to create email pop-up forms customer love. Avoid annoying those hard won visitors, first read our best practices to win sign-ups with pop-up forms that convert.

Tiff Regaudie
19min read
SMS marketing
26 Sept 2023
SMS marketing in the UK

Getting started with ecommerce SMS marketing in the UK? We cover the top concerns including costs and legal compliance.

Aubrey Harper
8min read